BGCD Student Shortlisted as Semifinalist Adobe Design Achievement Awards
Adobe Design Achievement Awards. “See Kuala Lumpur” City Branding Posters.
We are proud to announce that our 2nd year Bachelor in Graphic Communication student, Chia Yee Hsean has been shortlisted as a semifinalist in the prestigious Adobe Design Achievement Awards.
She submitted her project for MKT62104 Brand Strategies, where she produced a series of posters done for a Kuala Lumpur city branding assignment. Her campaign focused on the hidden parts of Kuala Lumpur that locals take for granted and tourists easily overlooked.
Do take a look at her submitted works in the following link:
https://www.adobeawards.com/us/live/201710755
“A series of posters done for a fun city branding assignment for Kuala Lumpur, the capital of Malaysia. My campaign focused on the hidden parts of Kuala Lumpur that locals take for granted and tourists easily overlook. From architecture, food, local dialect, to street fashion, the idea was to explore Kuala Lumpur like a giant game of hide and seek. Each poster features a typical Kuala Lumpur citizen and aims to reveal more about the city through its people. The posters were inspired by vintage labels that were common during the pre-independence era.”
