Advertising Principles & Practice - The Design School @ Taylor's University

GRAPHICCOMMUNICATION DESIGN

Advertising Principles & Practice

This Module introduces students to the understanding of advertising principles and its practice in order to market a product or a service. Students learn advertising principles, understand marketing theory, learn to develop insights, create idea sketches for the purpose of developing a minor advertising campaign that is memorable, that communicates an advertising message effectively with strong art direction and branding.

Students will demonstrate communication skills through their art direction and creative problem solving skills in their ideas.

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